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To transform Malaysia as the centre of agricultural development excellence and agricultural based industry. This is to attract both domestic and foreign private investment participation in the agricultural sector of Malaysia. |
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To promote the Agriculture industry as a profitable investment that has guaranteed returns in the future to attract investors, entrepreneurs and the younger generations. |
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To exhibit the latest innovation and technology available in the international market with the hope that it could be applied in the agricultural sector in Malaysia. With this, the country’s agricultural sector can be enhanced to the level which is commercially more viable. Thus, the standard of living and income of the target group could also be increased. |
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To provide an opportunity to the Ministries/ Departments/ Government Agencies/ State Governments, local and foreign private companies, entrepreneurs and other target groups to exhibit their products, latest inventions, investment opportunities and services offered. |
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A platform of meeting for the seller and the buyer, technology inventor and the agricultural sector service supplier, both locally and internationally. |
